Is Business Coaching Really Worth it? Six Reasons To Convince You

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Whether you run a large organization or own a small business, you can never go wrong with coaching. Even though it is related to terms such as business consulting and business advisory, business coaching is an independent field. Unlike both consulting and advisory, business coaching is more in touch with the internal workings of a business. Business coaches understand the vision of the business and help the owner/s strengthen its mission while providing insight as regards to the micro and macro environment.

Been there..Got the T-shirt

Unlike advisors, business coaches have practical experience. They have gotten their hands dirty building something that worked or didn’t work. Their knowledge comes from tried and tested techniques. This philosophy can be expressed in the colloquial phrase” been there, done that, got the T-shirt”. Therefore, what business coaching offers is mentorship based on experience and collective learning.

Why is business coaching important?

Possibly, Mohammed Ali, arguably the most celebrated boxing icon, would never have become great had he not met Joe Elsby Martin who became his first coach. Just as much as sportspeople need coaches so do businesses.

Here are some reasons why you should consider the services of a business coach.

1. A business coach will help you prioritize your goals

Sometimes the difference between success and failure is knowing what needs to be done first. A business coach can help you see the bigger picture and help you realize what is more important than the rest. This will lead to cost and time saving and ultimately will get you one step closer to success.

2. Your organization can get the best employees

One of the most challenging aspects of running a successful business or organization is attracting and retaining top-notch employees. Professional coaching can give insights on best HR practices and strategies that would help your organization maintain the most productive workforce.

3. You will be constantly challenged

It is easy to laid back if you are not really accountable to anyone. A business coach will constantly challenge you to get out of your comfort zone and hold you accountable for goals that you have set. This can only lead to growth and effectiveness.

4. You will expand your network

In many cases, the size of your Rolodex determines the size of your business. The bigger your network, the more likely you are going to be successful. Business coaching can be a source of valuable contacts. A business coach will most likely have worked with many people in your industry and would not hesitate to link you to a valuable person.

5. Business coaching is about empowerment

When you engage a business coach, it is like you gain a partner. You will have the benefits of learning especially if you are new in business or if you just ventured into unfamiliar territory. Business coaching will help you build a solid foundation for your business and most importantly give you confidence in your own abilities.

6. It leads to increased profitability

Business and professional coaching allow business leaders to avoid pitfalls they might not have seen by themselves. It reduces the chances of failure for new businesses and inspires existing businesses to achieve more.


Business coaching is a stepping stone towards success; its benefits cannot be underestimated. However, it is important to trust only a firm that has the professional expertise. Contact Jensmart Consulting at any time and experience a transformation.

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